Plastic Bag Substitute Carries "Waste" Message Across World

British designer Anya Hindmarch’s “I’m Not a Plastic Bag," which has been photographed on celebs for months now is the focus of a Whole Foods Giveaway in Manhattan and some outlying areas.

The skinny is that Hindmarch created the bag in response to the taxing of plastic grocery bags in England, which sent many consumers into frustration over the cost and the fact that, as Hindmarch puts it, "When you throw something away, there is no away," (meaning those things just do not recycle).

She said that at one point, with five kids, she was one of the greatest offenders, taking home more than 30 bags from the supermarkets at a time and simply thorwing them in her garbage can.

Hindmarch believes that if the public regularly visited sites where trash is taken to, or kept, we would all be doing anything and everything to discard as little as possible. Hindmarch has a history of good deeds through fashion. According to Eccorazzi, she launched the “Be A Bag” campaign to raise awareness and money for breast cancer research in 2001.

British supermarket chain Sainsbury’s launched "I’m Not A Plastic Bag" in 450 stores in April. But due to unforeseen demand, they ran out of that style and it is discontinued. Interest in that the environment (and all things that don't either contribute or kill you with pesticides) is becoming very fashionable, said Hindmarch.

Now the U.S. launch brings us the bag in navy blue and if you happen to be in Japan during their launch, you can scoop up one in bottle green.

Today, the $15 bag is part of a giveaway promo at participating Whole Foods in Connecticut, New Jersey and New York.

But Miamians, do not fret. You can contact Hindmarch central here for details.

Zero Waste America tells us there are 3,091 active landfills and more than 10,000 old municipal landfills in the U.S., that are reported, according to the Environmental Protection Agency. But there are many more old and abandoned commercial, private, and municipal dumps no one knows about but the dumpers. Plastic bags are difficult to recycle. The majority end up in landfills where they take 1000 years to photodegrade. Then, they break down into tiny toxic particles that contaminate the soil and waterways. And every time we use a plastic bag, we raise the price of oil per barrel, which is used to make plastics. Plastic bag control has hit big in the U.K. which placed a "PlasTax."

Pray, tote your food in style! If not for the planet, for the fact you will join the ranks of celebs like Keira Knightley & Jessica Biel and look absolutely fabulous!