Restructuring "Kid Food" Marketing

Parents, you might be surprised to see SpongeBob Squarepants touting the benefits of green beans in your frozen food section. Do not be alarmed, they won't contain sugar.

At long last, in response to the rising childhood obesity epidemic in the U.S, a forum of 11 of the largest food companies in the U.S. said they promise to follow a set of "new" rules pertaiing to kid-marketing of high-fat, high-sugar foods.

This forum was in conjunction with the “Weighing In: A Check-Up on Marketing, Self-Regulation, and Childhood Obesity,” held by the Federal Trade Commission and Department of Health and Human Services, also in July.

The "new" rules will include teen marketing, in any media such as TV, radio, social media, video games, and cell phones, and might be followed-up with federal, state and local government laws.

Some companies even plan to use popular kid cartoons to promote healthier foods like the SpongeBob SquarePants packaging on frozen veggies, by General Mills.

However, though the U.S. Health Minister was asked, he rejected a total ban on junk food ads until after 9 p.m. on TV.