Bonci Design, LLC

Take advantage of leverage to magnify your strengths, maximize your time and multiply your assets. If you know where your leverage points are, you can do a whole lot more with less. When it comes to leverage-ability, big doors swing on little hinges!
Leverage your talents, skills and resources and to maximize your leverage-ability, you can:

• Partner with someone who has similar clientele, each of you fulfilling their different needs
• Search for people who can complement you and leverage your talent.
• Build client loyalty and selling "through" them.  Word of mouth is the most valuable marketing tool.
• Invest in skill building and expanding your professional toolbox. The better your skills, the more confident, prepared, and positioned you are to take advantage of opportunities.
• Earn what you’re really worth and spend more time leading with your strengths.
• Don't spend a lot of time strengthening your weaknesses. If you strengthen your weaknesses, you’ll eventually weaken your strengths.
• Leverage other people and and pay someone to do lesser tasks.

The return on this investment can be geometric, not arithmetic.

Boost Your Profits With This Link to Clients
 
Attracting, converting and keeping a client for life is easier if you find and fill that person’s emotional desires.
Create an emotional link to them and they’ll want more of you. And that creates loyalty.

Get to the heart of what people really desire and uncover it by asking these questions:
1. What do you fear the most?
2. What upsets or frustrates you?
3. What do you want most?
4. What excites and energizes you?
5. What do you want to avoid like the plague?
6. What do you desire more than anything?

Demonstrate competence and inspire confidence when you truly know what’s burning inside.
• People feel a bond of trust when they are served and understood.
• A charge of electricity surges through and energizes them when you tap their emotional link
• Its the driving force behind their desire to buy.
• It’s the compelling motivation, highest value, biggest payoff; it’s the one thing a person wants most to avoid or desires most to achieve.

1. Increase marketing activities.
During a recession this is more important to understand than ever. Examine all of your marketing activities for ways to improve the connection with your audience.

2. Focus on PR.
The media loves stories about how the recession is impacting people. They also love stories that provide solutions to the recession. Look at new ways to package what you’re doing to get the word out and attract more business your way.

3. Get back to bootstrapping.
A boot strapping mentality is needed during recessionary times. This is the attitude that “We have to make something out of nothing.”  Do the things you did to start your business.

4. Seek partnerships.
A recession is a good time to find and develop complementary partnerships. Who has established customer relationships that you need? What can you provide in return? Find other businesses you can combine efforts with.

5. Eliminate frivolous spending.
Not only during a recession!! Be conservative. Look carefully at your budget and eliminate any unnecessary expenditures. An opportunity to get creative. Is bartering an option?

6. Evangelize.
A recession is made for positive people. This is the time to create energy and excitement about possibilities for your business. Spread the word about who you are and what you do. Become a real promoter, evangelize yourself and get others excited about you.

7. Use online strategies.
Make sure your business is adequately positioned on the internet. Sell online, develop viral campaigns, use email to stay in touch, or use video to sell your services and capabilities. This requires savvy and constant attention but during a recession it will prove to be beneficial.

8. Give greater attention to your best clients.
You know how to do that! They will appreciate the feeling of added value of having more contact with you.

9. Help clients respond to the impact of a recession.
Come up with your own recession special. Showing you understand market conditions with discount pricing or additional services appeals to clients. Is there something you can do that reflects the economic times we all face?

10. Raise productivity while lowering staff cost.
Many who need to gain experience will work for modest sums. Bring in college interns or others who need or want more experience. Get more people involved to raise productivity at lower costs.

What is your USA?  How can it attract clients?

To create your Unique Service Advantage or USA statement, be careful, don't label yourself. Be creative. What are you trying to say? Now is your chance to determine a statement of benefit you offer clients. What is your strategy?

Preferably in a sentence or two, ask yourself these questions:

1. What makes YOU, your product, service or company truly different from the others your clients can choose?

    Example:

    Domino's Pizza: Delivery in 30 minutes or less or the pizza is free.

2. Why should potential clients do business with you rather than your competitors?

Examples of labels:
• You are not a real estate broker. You help people find the home they are looking for.
• You are not an accountant. You help people maximize tax deductions and save money.
• You are not your work. You DO your work. Tell people what you DO, not what you SELL.

Tell them how you SERVE, and what you LOVE!

Using language that is experiential, outcome-driven, results-oriented impacts people more powerfully than any label you use to define yourself, your products or services. If you'd like some help applying Strativity® to your USA, give us a call today at 207-439-5404.

How to Hit a Home Run with the Triangle of Marketing

Today more than ever, people are hungry for substance over style, truth over hype. The dumbing-down of advertising and marketing communications and lowered expectations have people thirsting for messages with substance and truth.
Understand that:  #3 is the copy, #2 is the message, and #1 is the audience.

• Make sure you have identified the right audience, the best and the hungriest for your product or service, or your message and copy won’t ever get seen, heard or read.

• Know your audience, hone your message, and don’t scrimp on copy.

• A mediocre message to a great audience will always do better than a great message to a mediocre audience.

• The quality of your message is the unique difference that positions you in another person's heart and mind.

• An interesting story and good copy are read.

For additional information on how Working Solutions Through Strativity® can work for you, please call me at 207-439-5404 or email me at Lisa@bonci.com. Now THAT'S a home run!

We developed and trademarked this fusion of Strategy and Creativity. No matter how big the progect is, we provide working solutions through Strativity. What good is a boring solution that has no plan or strategy?