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Bonci Design, LLC

17 Pepperrell Road Kittery Point, ME 03905 phone: (207) 439-5404

Did You Know? A Series of Marketing Quick Tips and Helpful Hints

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Tuesday, August 04, 2009
Boost Your Profits With This Link to Clients
 
Attracting, converting and keeping a client for life is easier if you find and fill that person’s emotional desires.
Create an emotional link to them and they’ll want more of you. And that creates loyalty.

Get to the heart of what people really desire and uncover it by asking these questions:
1. What do you fear the most?
2. What upsets or frustrates you?
3. What do you want most?
4. What excites and energizes you?
5. What do you want to avoid like the plague?
6. What do you desire more than anything?

Demonstrate competence and inspire confidence when you truly know what’s burning inside.
• People feel a bond of trust when they are served and understood.
• A charge of electricity surges through and energizes them when you tap their emotional link
• Its the driving force behind their desire to buy.
• It’s the compelling motivation, highest value, biggest payoff; it’s the one thing a person wants most to avoid or desires most to achieve.
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