Friday, February 20, 2009
The first sources used for local searches are search
engines (31%) followed closely by print Yellow Pages or White Pages (30%),
Internet Yellow Pages sites (19%) and local search sites (11%), according to the
second annual Local Search Consumer Usage Research Study conducted by comScore
and sponsored by TMP Directional Marketing.
This represents a change from last year's study, which ranked print Yellow
Pages first (33%), followed by search engines (30%).
About 30% of local business searchers spend the vast majority of their time
searching for local businesses online instead of offline, up from 26% in 2007.
And 90% of those surveyed find Yellow Pages directories a valuable source for
business information--however, Yellow Pages usage experienced a 3% decline from
2007 to 2008.
One of 5 shoppers with a standard cell phone have conducted a local search
via the mobile Web, while two-thirds of respondents with Wi-Fi-enabled devices
have conducted a search
Source:
Media Post