Saturday, August 14, 2010Holistic Marketing Strategies
With Stacey Morgenstern
6-Figure Marketing Mentor
With Elizabeth Genco Purvis At Speaker Bootcamp
So I haven't had a chance to tell you some of the best takeaways fromSpeaker Bootcamp with James Malinchak.
My business partner Carey Peters turned me on to this guy and at first glance I thought, this guy is sooo cheesy!
I knew it though, my jaw was on the floor, credit card rebelliously
jumping out of my pocket, ready to invest in EVERYTHING he offered.
guy was so good at making offers, I was tempted to drop nearly $60,000.
I'm not kidding. This dude is a master of seamless persuasion and
"one-upping" the offer to completely knock anyone off the fence.
you know that I study marketing. Intellectually, I was aware of the
jedi mind tricks he was using... Even so, I was blindsided by his
ability to up the ante and make the audience salivate!
today's feature article, I gotta share with you a few juicy takeaways
from James. What's funny is that I didn't sign up for any of his
programs... however the credit card DID COME OUT.
Wanna know what I actually ended up doing with my money?
I donatedit! Or rather, I invested it...
$60,000, but let's just say it was a large sum for me. When I first
called my husband to gush about giving away all this money to a great
cause (empowering teenage girls) I thought he would be just as
enthusiastic as me!
Well... his first reaction was just silence.
I am laughing about it now, but at the moment I wanted him to feel what
I was feeling. He probably thought I had lost my MIND! (Eventually he
did come around and say he was really proud of me, I think he was just
Making such a large donation is something
that I've wanted to do for a long time, it was in my vision board for
2010! Yet since having a baby I felt like "I should be really careful
with money, there's no extra to spare." (Old conditioning money mindset
After investing this money to empower young women to become leaders, something incredible happened! An opportunity opened up to me that could turn into an unexpected million dollar joint venture before the end of 2010. Coincidence? Hmmm...
Recently I overheard someone say,
"The size of the opening you invest through is the same size opening you receive through."
I can say is, if I had doubts about the magic circulation of money,
those are gone. Something MAJOR shifted since giving away an amount of
money that was outside of my comfort zone. I just keep slapping my knee
and laughing out loud! The universe works in mysterious ways when you
tune in and open up.
Teleclasses & Events
1. Featured Speaker for the International Association of Wellness Professionals - August 17
2. Fast Track VIP Retreat Day With Private Client - August 16
3. "Get 10 Clients In 30 Days" Training Call - August 18th
"How To Create Raving Fans
& A Waiting List Of Eager Clients: The Secrets Of Giving Incredible Client
Service And Becoming The Powerful Practitioner You Know You Are Meant To Be."
(This call is for "10in30" members only. This training is currently CLOSED. To get on the wait-list for the next training go to http://www.get10clientsin30days.com/info
4. GIGANTIC special announcement coming soon! <-------------
(yes, it involves my lovely business partner, the illustrious Carey Peters... I think this just make a few jaws drop.)
Rockstar Client Spotlight! Vanessa L. Pozzi
"No more struggling with if what I do is worth what I charge!"
very powerful concept crystallized for me on our call, and I wanted to
thank you for shedding that light and helping me to see this more
first "a-ha" arose out of the healer-mindset conversation around
pricing. While I don't struggle with the question of not knowing
enough, I do struggle with if what I do is worth what I charge.
Working with clients comes so easily for me, that I find it hard to put a price tag on something that feels so effortless! But
what I realized is that clients aren't really paying me for what I
"do", they're paying me for who I can "be" for them - their advocate,
their support system, their guide, their safe space, their confidante.
that's a much easier idea for me to market because I can be forthright
about that, rather than trying to think of a million and one things I
can do differently than everyone else to justify a price.
The fact is, there is no one else exactly like me and working with me is a completely unique experience, and the uniqueness of that opportunity should be reflected in my prices, especially my private coaching investment."
Vanessa L. Pozzi, CHHC, AADP
5 Really Good Speaker Bootcamp Takeaways
There are too many nuggets to do the conference justice, but I wanted to share some cool things that I jotted down. Enjoy!
1) "Don't ever feel bad about charging high fees for sharing information that's common for YOU, but unknown to others!
2) What having a celebrity endorsement instantly does for you:
- You can leverage their name, title, PR, and exposure.
- You can leverage their connections and associations.
- More clients attract to you because they "perceive" you're a "somebody." Instant WOW factor.
- Clients attract to you because they "perceive" your product/ service must "really be good" if "so-n-so" like it. (borrowed social proof)
3) Everyone wants these 3 things:
- Vision of what is possible
- Encouragement that it can be done
- Strategies for making it happen.
4) Free or low fee = lack of respect and lack of value for yourself and your great work!
5) 4 Biggest BS Tricks to watch out for!
1. "I want to talk with you about receiving a scholarship for your program."
2. "If you're program is so good, then let me do it for free, and I promise to refer others to you when I get results."
3. "I can't afford your program, but I'm going to be one of your best success stories, so let me in for free.
4. "Can I pick your brain for a minute?"
Haha. These crack me up! So true.
VIP COACHING OPPORTUNITY!
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....In ONE Day?
VIP Coaching Opportunity!
The Holistic Marketing Mastery Fast Track VIP Retreat!
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Keeping the tools in the toolbox sharp,
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The 6 Word "Magic" Phrase That Turns No Into Yes At The End Of Every Consult