Thursday, April 23, 2009
If
you are reading this, I'm sure you've wished at one time or another
that more people were aware of what you have to offer, and that more
people were actually contacting you.
If
they don't know you exist, how can prospects sign up for your program?
Step #1 To Attract More Clients
The first step is to get their attention, and we do that with a compelling marketing message or "hook."
If your marketing efforts are falling flat, it may be that the words you are using to
describe your services or products is not compelling.
When prospects browse your
website, hear your elevator speech at a
networking event, read your newsletter, the
first few words they see
and hear will determine if they keep reading or listening, and
whether
or not they'll take the next step in contacting you.
Sending
a newsletter or having a website is a start, but it's not enough! The
actual words
you use in your marketing make the difference between
generating a client and losing one.
Your
marketing message is like a key. Use it well, and you unlock the
potential to convert
prospects into paying clients. However, if your
message is poorly crafted, you'll be locked
out in the cold, with no
prospects and no clients, wondering why your business isn't growing
faster.
What's
the most important thing you can do to get better results from your
website, newsletter, ezine, business cards, ads and emails?
Perfect your marketing message in order to generate as much interest as possible.
In order to do that you've got to identify your ideal client profile.
$49 $39 (limited time offer-see coupon below)
You're going to clearly identify
exactly who your ideal client is. The only way you will attract only
your ideal clients to your business is if you first create a crystal
clear picture of who they are!
This is your own best marketing asset, the thing
that sets you apart from the competition,
allows you to do your best
work, and attracts you more ideal clients with less effort.
Plus...once you do this, you are tapping into F.REE marketing~that's right, having a compelling marketing message is like advertising while you sleep, and it costs you nothing.
Can I really make 20% or more with the right marketing message?
Yes!
For most solo-entrepreneurs this one profit building strategy will make
a BIG difference
on your bottom line, plus save you time and effort
because your marketing is working for you.
Maybe some of you already have a marketing message. If so, ask yourself:
- Can I clearly state who my target market is?
- Do I KNOW the pains and desires of my target market? This is essential, if you don't know what I mean, you may be losing prospects.
- Does my marketing message pass the test?
What test?
In Crafting Your Ideal Client Profile and Compelling Marketing Message
you will get my fool-poof check-list for determining whether or not
your marketing message is compelling~client attractive. Not only that,
you'll get an entire workbook to help you develop your "hook."
"Made order out of my marketing chaos...
I was really surprised how much I got from Crafting Your Ideal
Client Profile. I changed my elevator speech and my response rate
doubled. No more glazed looks or stumbling on words when people ask
what I do."
~Ilah Jarvis, Nutrition Consultant
To take advantage of this special price type in coupon code CPT10 at checkout.
Six figure Holistic Biz Coach Stacey Morgenstern
Free Biz Building Teleclass at http://www.fivepointwellness.com