Blog - Holistic Marketing Strategies For Wellness Professionals

Proven six figure income secrets. Stop marketing blindly.

(0)

Tuesday, September 01, 2009

Do you have a 6 figure strategy for your wellness practice?

Success turns me on.
Connecting on an intimate human level turns me on.
Making money turns me on.

These things get me excited, creative, empowered, ALIVE.

But it's not just the end result. It's the process... engaging with clients, unleashing creativity, innovating, being acknowledged, realizing what makes you unique, knowing with confidence that you can get RESULTS.

Who do you need to be in order to be successful?
There's not a human being on the planet that has not had to face their own psychological demons in order to succeed.

Stop "wishing" it would all just manifest, or that you were at the same level as someone else. Transform your mindset AND your business. You'll walk away with practical solutions you can start using immediately to grow your practice from fruit-less marketing to 6 figure success.

Click here to find out how.

Open up to the possibility of what your practice could be if you had all the resources and support you needed to grow.

Get the inside scoop on what I did to transform my practice from $500/month to $15,000/ month.

Subtle tweaks make dramatic changes.

All you need is a genuine desire to succeed.
I'll help with the rest.

Expand your mind, expand your confidence, expand your practice.

I'm spilling the beans... Get it here:
My 5 most pivotal concepts to build your 6 figure practice.

Know someone else who could benefit from this call?

Keeping the tools in the toolbox sharp,
~stacey

P.S. Do you have specific questions you need answered to say a committed, resounding YES to doing what it takes to build your practice?

What do you need to be true for you to feel GREAT about investing in the next steps of your business?

Email me at stacey@fivepointwellness.com for an opportunity to get FREE expert coaching.

Stacey Morgenstern
6 figure holistic business coach.
Free Teleclass: 10 Steps To Attract More Paying Clients

flag

Free Expert Coaching Call! Transform Your Practice in 2009.

(0)

Wednesday, August 26, 2009

FREE
LIVE Call

Wealth Tonic
Biz Coaching
Strategize your practice.

A special offer just for you

Do you feel stuck in a financial quagmire, drained from fruitless marketing, wondering if you should just get a day job to pay your bills, yet wishing someone would mentor you to do the work you're really meant to do?

FREE LIVE BUSINESS COACHING CALL
WEDNESDAY, SEPTEMBER 2, 2009
8:30PM (EST), 7:30 (CENTRAL), 5:30 (PST)
Reserve your spot here.

You are invited to air you concerns about making your dreams come true, gain a fresh perspective on HOW to make it happen~with no risk. This call is my gift to you, get your questions answered. All I ask is that you come with curiosity.

This means opening up to the possibility of what your practice could be if you had all the resources and support you needed to grow.

Being self-employed has amazing rewards, and it's not that hard to launch if you take the right actions. You CAN create your ideal life and practice.

What does your ideal practice and life look like?

I want to work from home or anywhere else I choose.

I want to build a business model that will allow me lots of free time.

I want to spend more time with my family.

I want to travel whenever I want.

I want to help LOTS of people, do work that is meaningful, and grow through this process.

I want to be able to make as much money as a doctor.

I want to be able to make money whether I'm actually working or not, automated income.

I want (and need) to start making money now.

Guess what?
It's your turn NOW if you say it is.

All you need is a genuine desire to succeed.
I'll help with the rest.

Mentoring is one major factor in life that separates those who zoom ahead... from those who struggle endlessly and never seem to get a foot-hold in becoming truly successful. (You all should know that by now because of the very hat you wear in keeping your clients accountable to their health goals!)

Mentoring can change your life, and open doors where you never realized doors existed before.

So come curious, open, ravenous, excited about where you practice is headed in the next 12 months....

Sometimes there are things we know we need to learn~ this is the stuff "we know that we don't know"....but what about the stuff "you don't know that you don't know?"

Expand your mind, expand your confidence, expand your practice.

Register for the free, LIVE Coaching call here.

Know someone else who could benefit from this call?
Forward this post to someone who could use some inspirational strategy.

Keeping the tools in the toolbox sharp,
~stacey

P.S. Do you have specific questions you need answered to say a committed, resounding YES to doing what it takes to build your practice?

What do you need to be true for you to feel GREAT about investing in the next steps of your business?

Email your burning questions to stacey@fivepointwellness.com. Then pick up your answers on the live call.

Stacey Morgenstern
Six figure holistic business coach
Free teleclass! 10 Steps To Attract Clients
http://www.fivepointwellness.com

flag

Do you have an effective "hook?" Craft yours here...

(0)

Tuesday, August 11, 2009

If you are reading this, I'm sure you've wished at one time or another that more people were aware of what you have to offer, and that more people were actually contacting you.

If they don't know you exist, how can prospects sign up for your program?

Step #1 To Attract More Clients

The first step is to get their attention, and we do that with a compelling marketing message.

If your marketing efforts are falling flat, it may be that the words you are using to
describe your services or products is not compelling. When prospects browse your
website, hear your elevator speech at a networking event, read your newsletter, the
first few words they see and hear will determine if they keep reading or listening, and
whether or not they'll take the next step in contacting you.

Sending a newsletter or having a website is a start, but it's not enough! The actual words
you use in your marketing make the difference between generating a client and losing one.

Your marketing message is like a key. Use it well, and you unlock the potential to convert
prospects into paying clients. However, if your message is poorly crafted, you'll be locked
out in the cold, with no prospects and no clients, wondering why your business isn't growing
faster.

What's the most important thing you can do to get better results from your website, newsletter, ezine, business cards, ads and emails?

Perfect your marketing message in order to generate as much interest as possible.

In order to do that you've got to identify your ideal client profile.

Crafting Your Ideal Client Profile and Compelling Marketing Message

~~$49~~ $39 (limited time offer-see coupon below)

You're going to clearly identify exactly who your ideal client is. The only way you will attract only your ideal clients to your business is if you ?rst create a crystal clear picture of who they are!

This is your own best marketing asset, the thing that sets you apart from the competition,
allows you to do your best work, and attracts you more ideal clients with less effort.

Plus...once you do this, you are tapping into F.REE marketing~that's right, having a compelling marketing message is like advertising while you sleep, and it costs you nothing.

Can I really make 20% or more with the right marketing message?

Yes! For most solo-entrepreneurs this one profit building strategy will make a BIG difference
on your bottom line, plus save you time and effort because your marketing is working for you.

Maybe some of you already have a marketing message. If so, ask yourself:

Can I clearly state who my target market is?

Do I KNOW the pains and desires of my target market? This is essential, if you don't know what I mean, you may be losing prospects.
Does my marketing message pass the test?

What test?
In Crafting Your Ideal Client Profile and Compelling Marketing Message you will get my fool-poof check-list for determining whether or not your marketing message is compelling~client attractive.

Not only that, you'll get an entire workbook to help you develop your "hook."

"Made order out of my marketing chaos...

I was really surprised how much I got from Crafting Your Ideal Client Profile. I changed my elevator speech and my response rate doubled. No more glazed looks or stumbling on words when people ask what I do."

Ilah Jarvis, Nutrition Consultant

This is just Step #1 in attracting more clients. If you want to keep growing your practice, do your homework! Get started now...go...stop procrastinating.

To take advantage of this special price type in coupon code CPT10 at checkout.

Already own this teleclass? No problem...simply email me at stacey@fivepointwellness.com...I'll hook you up with a $10 coupon on your next teleclass, you just have to tell me which one you want. ; )

~stacey

P.S. Could you use a set of eyes on your marketing blindspots?
Maybe it's time for private coaching. Someone who can help you strategize your business so you can attract more clients, make more money and enjoy MORE TIME OFF!
I can help.
We'll break it down into little bite size steps. That's MY specialty~helping you develop your very own recipe for success. Contact me about private business coaching: stacey@fivepointwellness.com or go to http://www.fivepointwellness.com

flag

What is your time worth? Calculate here... this may shock you.

(0)

Monday, August 03, 2009

How many times have you sat down to write your newsletter, only to find yourself suddenly getting thirsty, needing water, having to go to the bathroom, needing to check your email (again)... countless interruptions conveniently distracting you from doing the thing that might actually make you money!

Clients tell me all the time that they are impressed with how much I seem to get done. Let me tell you, I wasn't always this productive.

Cultivating the discipline to be productive when you are the boss is a challenge. BUT, your level of productivity directly correlates to your income.

Action exercise
Calculate how much your time is worth by filling in the questions below:

How much do you want to earn in the next 6 months?___

How many days a week do you work? ____

How many hours a day do you work? ____

How many productive** hours a day do you work? ____

Total hours available to you right now to produce your desired income: ______

What you must generate per hour: _____

Divide by 60 to get your minute rate: _____

Oh, by the way...

When I say productive, I mean income generating. Know the difference!

Non-productive activities: (while still important, but realize they are not directly income generating.) Talking to friends, surfing the internet, answering your phone, researching stuff, organizing your desk, cleaning your office.

**Productive activities: (income generating activities)
Creating products, marketing products, improving your marketing process, setting up partnerships, coaching clients.

How will you choose to leverage your time for the next 6 months?

*****

Would you like your very own marketing recipe for success?

Module 1&2 Business Coaching Now Open

(This is the last round I'll be doing before maternity leave!)
Grab your spot here.

Are you tired of prospects saying "I can't afford it?"

Want to learn to compose an irresistible marketing hook?

Ready to let go of excuses and say YES to doing what you are meant to do?

Some of you may think I magically birthed a successful practice full of ideal paying clients. Hahahhahhahahaa.

Not so much.
I've been in your shoes and then I cracked the code.

Will you let me guide you step-by-step to a PRODUCTIVE (income generating rather than time sucking) kick-ass wellness practice?

Voted #1 Coaching Program By IIN Grads

Stop marketing blindly! Get a strategy that works.
Register now.

Only $99/ month for semi-private coaching.
This is outrageously low in the coaching world, but it is part of my mission to help as many wellness practitioners build thriving practices. We have to succeed in changing the health of this country! (Ugh, that sounds so cheesy when I write it, but I mean it!)

I am committed to offering the BEST coaching program at an affordable price. Will you commit to your role in making this work? (take action, get support, say YES.)

Register for Module 1 & 2 here.

Many of you have asked if I'm taking private coaching clients. I only have room for TWO more private coaching clients in 2009. It's not cheap and I expect you to do your homework. No more playing small! : )

Find out more about private coaching here.

Stacey Morgenstern
Your 6 Figure Holistic Biz Coaching Expert
Free Teleclass http://www.fivepointwellness.com

flag

Old habits keeping your practice stagnant? Break out of a rut!

(0)

Tuesday, July 21, 2009

Do you know Einstein's definition of an insanity?

Insanity is doing the same thing over and over again and expecting different results.

Hmmm....is this you?
Maybe it's time to do the opposite of what you've been doing to attract clients, close the deal, differentiate yourself from all the other wellness practitioners in your field, and make more money.

Not sure where to start? Here's 3 simple action steps that will break you out of that rut.

Step #1: Clear the clutter that is sabotaging your success. What are you willing to let go of to make your practice the way you want it?

Step #2: Take responsibility. Your wealth destiny is in your hands. YOU are in the drivers seat. If you do nothing, nothing will happen. Don't dwell that you didn't start sooner, just start NOW!

Step #3: Get the support you need to create a plan. Find a business coach or mentor (preferably someone who has successfully done what you want to do.) Talk to them, see if you get inspired, can this person help you realize your vision? Will they call you out when you are playing small? Do they offer strategies that apply to your business? What do other people say about working with them?

How can this business coach help you break out of a rut?

How would your practice shift if you had eyes in the back of your marketing head?

Most biz owners suffer from a major blind spot, which is what you don't know that you don't know. Most of us are too close to our own stuff to see the panoramic reflection. Having another set of eyes on your business is essential for personal growth and expanding your practice.

If you've been paralyzed by procrastination, or your strategies are not working for you, but you ARE motivated, excited, and 100% ready to commit to growing your practice I would be thrilled to work with you.

Ready to take it up a notch?
Click here for Module 1 Biz Coaching

What you'll achieve in Module 1:

* Defining CLEAR action-able goals. Breaking those goals down into a PLAN so you are taking the right steps in the right order. (I will be guiding your through this so you know exactly how to prioritize rather than flying by the seat of your pants, or getting paralyzed by overwhelm.)

* How, what, when, where your time leaks are and how to focus on your highest value activities everyday.

* Crafting you ideal client profile and marketing message so you'll attract the clients that allow you to do your best work (and get paid) If you don't know your target market this is for you!

* Developing a kick-ass' elevator speech so you are never stumped when someone asks you "what do you do."

* How to develop and price your program so you can make more money. without getting drained.

* How and where to find those ideal clients that CAN afford your program.

* How to answer the most common objections people have to working with you no matter what wellness service your provide (such as it costs too much, I can't afford it, or I've got to talk to my spouse.)

* Learn how to plan, prepare, and deliver powerful public talks that keep your audience on the edge of their seat and begging to hire you.

Rockstar Client: Olga Aura

"From 0-35 paying clients in 3 months! Olga

Women's workshop, seasonal cleanse, individial clients - I was giving birth to something larger than myself. And Stacey, just like a skillful and caring midwife, was right there coaching me through it."
~Olga Aura,
Raw Foods Expert

Will you join me?
Click here for Module 1 Biz Coaching

Continuing Client?
Click here for Module 2

Free teleclass!
Go from 0-70+ clients in 12 months. http://www.fiveponitwellness.com

flag

My Big Secret... PLUS 7 Rules For Closing The Deal

(0)

Wednesday, July 15, 2009

Five Point Wellness
Business Coaching

Your Prescription For a SuccessFULL Wellness Practice

Moment of truth.
It's been weeks since my last newsletter. I've been hiding in a shell, unable to write.

If you've been on my list for awhile you probably know that I LOVE writing newsletters, but physically I couldn't find that motivation-- because big changes are happening.

And the reason is a BIG secret I've been keeping from you (but dying to tell!)

I'm pregnant!!! 3 months today and finally feeling like "me" again. More news soon. : )

7 No Pressure Rules To Closing The Deal

People aren't afraid of failure; they just don't know how to succeed.

Here are 7 rules for sales success. How many of these guidelines do you follow?

If you are committed to achieving success in your practice I recommend you post this list someplace where you can see it everyday. Read it and practice these principles until they become a way of life.

1. Establish and maintain a positive attitude. A positive attitude is not just a thought process, it's a daily commitment. Get one.

2. Believe in yourself... If you don't think you can do it, who will? You control the most important tool in your ability to succeed: your mind.

3. Understand the prospect and meet his or her needs. Question and LISTEN. Uncover what truly wants to be healed.

4. Sell benefits, not features. The prospect doesn't want to know HOW it works as much as she wants to know how it will HELP HER.

5. Use testimonials. Ask every client for a testimonial. Use successful client stories as proof that your program works.

6. Anticipate and overcome objections. Practice your response.

7. Ask for the sale! Sounds too simple, but it works.

Baby Bump Summer Sale!

SAVE
10%

Sale On All Business Building Teleclasses.

Crafting Your Ideal Client Profile

Closing The Deal

Perpetual Money Machine (Top Teleseminar Secrets)

Deepen Your Counseling Skills

Kick Sugar/ Intro to Public Speaking

Enter Coupon Code BUMP10 at checkout for your savings. Offer expires August 1.

Click here for descriptions and a few spicy bonuses I'm throwing in.

Thanks for celebrating this time with me!

xo
stacey

Free Teleclass!
Go from 0-70 clients in one year
http://www.fivepointwellness.com

flag

Top 10 Nutrition Pro's Reveal Their Secrets For Launching!

(0)

Friday, June 19, 2009

Something big happened and I've been holding out on you...

I didn't tell you that I was just interviewed for Ebook

a new Ebook, called "Ten Top Holistic Nutrition Pros Share Their Secrets", created by my friend and colleague Carey Peters.

If you've been curious to know how I built my nutrition career/practice, (and if you're dying to know how you can build one, too), then this is a must read.

Because not only will you hear exactly how I built my practice, you'll also learn how NINE other dynamo holistic nutrition pros built theirs! We're talking Rose Cole, Marc David, Bravo's Top Chef Andrea Beaman and some other major super stars.

...And we're spilling all of our inside secrets on what it really takes to create and maintain

a real-world, highly profitable and deeply satisfying career in holistic nutrition.

Whether you're considering nutrition as a career, or you're 10 years into your

practice, you must model the people who have already reached the goal

you want to achieve.

And this Ebook - "Ten Top Holistic Nutrition Pros Share Their Secrets" - makes it easy for you to learn exactly how Ten Top Pros in the industry have done it.

Get your copy here.

And together with some incredible bonus gifts, this Ebook will save you thousands of dollars (in potential business mistakes - you'll learn from mine!) and hundreds of hours (of exhaustive research - the Pros have done it for you).

I wish I had had this resource when I was building my practice.

But since I didn't.....

Now you get to learn about the mostly costly mistakes I made - and the most profitable

strategies I used to build my practice.

You can get a f.r.e.e. sneak peek sample of "Ten Top Holistic Nutrition Pros Share

Their Secrets" by clicking here:

FreeSample Peek.

~stacey

Want to go from 0-70 clients in one year?
Free teleclass: http://www.fivepointwellness.com
Your prescription for a booming six figure practice.

flag

Free LIVE Expert Coaching!

(0)

Wednesday, June 10, 2009

Five Point Wellness
Holistic Business Coaching

Your Prescription For a SuccessFULL Wellness Practice

Ask The Expert Live Q&A Call
Every 2nd Friday of the month.
FREE. For New Members--Join today!

Have you submitted your questions for this months Ask The Expert Call?

If you're not yet a member it's not too late to hop on board for the live call this Friday. This is THE place to get all your business questions answered... even better--it's FREE. for first-timers.

That's means free. expert coaching! If cost has been an impediment to building your practice... here's your support! No more excuses, it's up to you to show up though.

Here's a preview of just a few of the questions I'll be answering:

1. What is the biggest mistakes you see wellness professionals make on their website?

2. Is there a simple repeatable "formula" that you have found for actually making money as a wellness practitioner? (I want to make a "real" salary, not do this as a hobby.)

3. What things should I put on a flyer to pull people in?

4. What are the BEST, most effective and efficient (fastest) ways you've increased your mailing list?

5. How do you follow up with clients after they finish their program? How do you stay connected with them?

What are your burning questions?
Let's hear 'em! Join here.

100% Satisfaction Guaranteed!
Free. for the first month so what have you got to lose? I've got some sweet bonuses for you too... click here.

Know someone else who would benefit from a free month of expert coaching?
Share this opportunity with any wellness practitioners you know--they will thank you for it. Send them this link: http://www.fivepointwellness.com/holistic-health-counseling/advanced-business-coaching/monthly-qa-mastermind-call/

"See" you Friday.

~stacey

Six figure Biz Coach
Free teleclass: 10 Steps To Attracting More Clients. Go to http://www.fivepointwellness.com

flag

Master list of Juicy CORE Questions

(0)

Tuesday, June 02, 2009

Getting Prospects To Say YES

How would you like to have a master list of GREAT
coaching questions and an order to ask them?

Click here:
Deepening Your Counseling Skills teleclass.

"BEST INVESTMENT
THIS YEAR..."
~Justin, Los Angeles

"4 Gateways Coaching has without a doubt brought my coaching practice to a new level."
~Jonathan Hefter

Do prospects often seem to have a good excuse for not working with you?

Hey friend,

One of the secrets to getting potential clients to say YES to working with you is to empower them!

Empower means "putting power into," and it can also mean "bringing energy and enthusiasm out of." So the first step in empowering people is to refrain from doing anything that disempowers them or reduces their energy and enthusiasm for what they are doing.

CLUE: Don't make your clients feel wrong for the choices they make!

One of our most important jobs as holistic health counselors, coaches and nutrition consultants is to realize we are not here to FIX our clients.

"Fixing" implies that they are broken. Not very empowering...so how about a new approach?

There are things you can do every single day to empower people and make them feel good about themselves.

Your ability to communicate with others will account for 85% of your success in your business and in your life.

Would you like to be able to empower your clients and prospects to break through sabotage and ruts and gain clarity for action with a simple, easy to use process?

Join myself and Seth Braun for this lively, engaging, fast-paced teleclass:

Deepen Your Counseling Skills

A teleclass guaranteed to empower you and your clients.

Learn the essential counseling skills that set you apart.

Get the step-by-step process for asking "core" questions.

How to assist clients through a break-through process in a way that is deep, yet playful and fun.

Experience the power AND yet simplicity of this approach.

Empower yourself and clients.

Get started here.

Stacey Morgenstern became a six figure business coach in under 2 years working 4 days a week. You can too. http://www.fivepointwellness.com

flag

Elevator Speech Contest! Free Hot Seat...

(0)

Wednesday, May 20, 2009

Holistic Biz Coaching

For Wellness Professionals who want more clients, more money, and more time off.

Last week I put a client on the spot and asked her, "What do you do?"

"Uggghhh...why is this question so hard to answer? I swear I know what I do, I just don't know how to say it."

Answering this question effectively matters. I guarantee you will be asked this question over and over again and every time you stumble on your words you are potentially losing clients, losing money and losing referrals. So let's work on how to answer that question with confidence.

One of the biggest mistakes I made early in my career as a wellness professional was replying, "I'm a nutrition counselor."

SO BORING!

Don't worry, there is nothing wrong with you if you have found yourself blurting out similar words...it's not a bad response, it's just not effective. You may have noticed people glazing over, conversation halts and later you wonder why no one asked you for a consultation.

Words matter.
Language matters.

There's just no getting around it; certain words are more effective than others. The elevator speech functions to use very few (yet slam-dunk meaningful) words to communicate what you do so the other person responds, "how do you do that?"

It's all about WHAT you say and HOW you say it.

The words you use must always:

be consistent with the plot or story of your business

be congruent with the business you are really in

be appropriate for the mental movie you want to reel in your prospect's mind

be chosen for their ability to affect the person to whom you are speaking

consist of words and terms commonly used by those in htat specific market

resonate with your target market and make them feel, "This is for me."

So...if someone were to ask you right now, "what do you do?"
What would you say?

Do you have an elevator speech you use?
Is it effective?
Does it engage your ideal clients?

I dare you to send in your best answer! Keep reading to see what you can win when you enter the elevator speech contest.

ELEVATOR SPEECH CONTEST!

The Prizes:

3 people will be selected for an elevator speech "hot seat." You'll get direct feedback from me on your elevator pitch.

Everyone who submits an elevator speech will have a chance to be featured in an upcoming e-book. (If you are selected to be featured you will also get your own gift copy of this ebook.)

Some guidelines...
**If you are a current or former client of mine, you may submit several elevator pitches to be considered. Please use the format/ template you were taught in Module 1 for at least one submission.

***If you have purchased Crafting Your Ideal Client Profile you can also submit as many "hooks" as you like to be considered for the hot seat.

****Submissions are due June 19.

To submit: email stacey@fivepointwellness.com
Put Elevator Speech in the subject line.

By submitting your elevator speech you consent to being published, critiqued for the hot seat and featured in future marketing materials. We may use your name and web address for these purposes.

So...."What do you do?"

Keeping the tools in the toolbox sharp,

-Stacey

Free Biz Coaching Teleclasss!
Go from 0-70+ Clients in 12 Months.
9 Secrets That Attract You WAY More Clients
http://www.fivepointwellness.com

The shortcuts to more clients,
more m.oney, more fun.

flag

Holistic Marketing Strategies For Wellness Professionals

6-Figure Marketing Mentor