The problem with holistic marketing is that no one knows what you do. Have you noticed that? Someone asks you what you do, and you've just started explaining when you see that all-too-familiar glazed look envelop the listener. And that's just what happens at parties. Can you imagine trying to wrap a sales presentation around the description of holistic treatment? It can be frustrating and disheartening when no one seems to understand.

So what happens when you discover someone who does know what it's all about? It's like discovering a long-lost sibling. There seems to be an instant connection and communication immediately jumps up a notch. As a result, we end up focusing our marketing efforts on those who already understand what it is we do.

This doesn't serve our mission of expanding our holistic practice to the mainstream. As much as we would like to hang out with those who speak our language, to successfully remain in practice requires that we in essence evangelize the unbelievers. We have to meet the doubters (can I say clueless in the nicest way possible?) on their own turf and encourage them to accompany us back to our world. As they benefit from our practice they will come to appreciate holistic healing and teaching.

But how do we accomplish this? How can we craft our holistic marketing to engage those who may not even perceive a need within themselves? To start with, it may be necessary to table the education for a while. It's not necessary for a client to understand the process in order to benefit from it. If you can produce a benefit in a client's life, it may prompt them to ask why a particular method works so well. Then, they may become open to enduring a little holistic education, provided more benefits are forthcoming.

Don't think for a minute that you're going to get a prospective client to come to you for this sample. It may require a house call. I'm not saying you have to physically visit every potential customer. Today's technology allows you to send a piece of yourself in the form of a CD, a download from the Internet or even a newsletter. When the recipients have experienced a small bit of what you have to offer, the lines of communication will be open and you can begin to share the more significant benefits that await.

Alexandre Valois is a successful lifestyle coach and the owner of MindFortunes.com, helping spa owners, massage therapists, hypnotherapists and other self-help professionals build a thriving business and boost their profits up to 50% using their own and unique product line. To discover how Alexandre can help you grow your business, visit http://www.MindFortunes.com today.

Article Source: http://ezinearticles.com/?Why-Your-Holistic-Health-Marketing-Should-Avoid-Trying-to-Teach-Anyone-Anything&id=1890936