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altMD's Marketing Mentoring Services

Joel Fellman, Hands-On Marketing Coach

Southwest Florida Area Naples, FL 34105 phone: (877) 692-5863
Wednesday, April 22, 2009

I have mentored hundreds of altMD Members over the last few months on Blogging and picking ‘topics’ that will resonate with both the search engines and target patients/clients.

 

One idea we always talk about is taking a “timely” subject and writing about it as it relates to one’s specialty specifically and health & wellness in general.

 

Well – today is Earth Day.  The perfect example of a topic where a health professional can take a current event and add their own spin to it in a blog article.

 

Here’s one: Earth Day: Improving the environment and your health

 

Here’s another: Every day is Earth Day

 

Here’s a third: Earth Day and Health -- are they related?

 

Looking for a topic to blog about?  Earth Day and every day there is something going on in your world that you should think about putting in your two cents.

 

Happy Earth Day!!!

Wednesday, April 15, 2009

My friend Kelly Robbins is holding a Marketing Workshop for Healthcare Marketers tomorrow, Thursday, April 16 in Boulder, Colorado.


3 hours of coaching, learning and self-discovery with author, speaker and nationally renowned copywriter Kelly Robbins for only $47!

 

Who should attend: Alternative health practitioners such as chiropractors, massage therapists, body workers, energy workers, healers

When: Thursday, April 16th 6:00pm to 9:00pm

Where: Boulder Center for Conscious Living


Call Kelly 303-460-0285 or email Kelly@AMarketingConnection.com …Pre-registration is required. Seating is limited.

 

Here's a glimpse of what she will cover:

  • Inexpensive and effective marketing for the healing arts
  • How to connect with prospects the way they want to -- not the way you are comfortable with
  • Why and how to discover a specific niche to target
  • Why the key to successful healthcare marketing is in creating Push vs. Pull marketing communications
  • Best practices to maximize per client purchases
  • Ways to easily maximize your website and the internet
  • Create a marketing plan in a day with our innovative one-day marketing workbook

Call Kelly 303-460-0285 or email Kelly@AMarketingConnection.com …Pre-registration is required. Seating is limited.

Tuesday, April 14, 2009

If you are looking for blogging ideas, just Google your Specialty and click the "News" tab and see what's happening today and in recent days.  And don't forget, you can set-up a Google Alert and news articles will be emailed to you on your schedule!

Every altMD Specialty listed on our Home Page has news articles with great ideas for your blog. 

Check it out...

Acupuncture 

Alexander Technique 

Aromatherapy 

Ayurvedic Medicine 

Biofeedback/Neurofeedback 

Chinese Medicine (TCM)

Chiropractic 

Colonic Irrigation 

Diet & Nutrition 

Herbal Medicine 

Homeopathy 

Hypnotherapy 

Integrative Medicine 

Laser Therapy 

Massage Therapy 

Meditation 

Music/Dance Therapy 

Naturopathy 

Oxygen Therapy (HBOT)

Personal Training 

Pet Care 

Pilates 

Reflexology 

Reiki 

Tai Chi/Qi Gong 

Yoga

Tuesday, April 07, 2009
Looking for subjects to Blog about?  All you have to do is check the front page of Yahoo on a daily basis and you will find Blog topics galore.

This blog post is #4 in a series of examples of what I call "writing about a topical event or subject".  

And it is truly a sad one.  Farrah Fawcett has anal cancer and she has reportedly sought alternative medicine as part of her treatment.

 

According to the experts, anal cancer is a curable disease.

 

According to Deborah Mitchell of Phoenix Alternative Medicine Examiner, some alternative medicine treatments can help patients cope with the side effects of their conventional cancer treatment and also improve quality of life. Some of those options include the following:

  • Acupuncture: Use of acupuncture has been shown to significantly reduce pain associated with cancer and to have a beneficial impact on the nausea that can accompany chemotherapy.
  • Aromatherapy: The use of essential oils can relieve the nausea associated with chemotherapy, as well as anxiety, stress, and pain.
  • Massage: Various studies show that massage is beneficial for fatigue, nausea, pain, stress, anger, and depression
  • Meditation: Relief from fatigue, nausea, pain, depression, insomnia, and stress are benefits offered by meditation.
  • Tai chi: This ancient Chinese martial art can improve functional abilities, balance, and fatigue.
  • Yoga: Quality of life, mood, and overall well-being are improved with the practice of yoga.

Our hearts go out to Farrah Fawcett and her family and friends.  As long as you are sensitive to the plight of a celebrity in the news, I personally believe that a story like this one should be addressed by the CAM Community to discuss the facts and how our various modalities can help those suffering. 

One last point... 

In my humble opinion, it is not just the victim who can be helped by CAM Health & Wellness modalities.  Loved ones also in pain and grieving can be helped too.

Friday, April 03, 2009

This blog post is #3 in a series of examples of what I call "writing about a topical event or subject".  AND all you have to do is check the front page of Yahoo on a daily basis and you will find topics galore!!

 

See the picture below?  It was on Yahoo the other day and said to be taken in a massage class for young mothers with the “Tummy Tub” simulating the womb environment for newborns.

 

Any holistic practitioner could have written on this natural approach and topic.  And in my view, a Massage Therapist or Midwife/Doula could have done an amazing job commenting on this real news story appearing on Yahoo's front page the other day.

 

Click the Picture to learn more about this new and exciting product - the Tummy Tub!

Wednesday, April 01, 2009
Last week, in our Blogging 101 Webinar, I said that Members looking for subjects to write blog articles about need only scan the front page of Yahoo on a daily basis and one will find subjects galore.  This blog post is #2 in a series of examples of that opportunity.  I call this "writing about a topical event or subject".  Any CAM Practitioner could have written on this subject.  And in my view, a Massage Therapist could have done an amazing job commenting on this real news story accessible 2 days ago on Yahoo's front page.

Click the Picture to review the story:

  

TIP:  Looking for a subject to write about?  Look at the online world or any magazine or trade publication you get.  You are an expert and people want to know what you think!  Your altMD Blog is a great way for you to share your thoughts AND Expert Opinion!
Monday, March 30, 2009

Over the last few weeks I have seen several articles in the online press regarding research into natural treatments for impotency. 

According to what I have read, study results are promising with the “natural” so-called Vegetable Viagra performing even better than the synthesized compound.

 

I for one do not find this surprising – that the natural performs better than the chemical.

 

What is being tested?  According to an article published online earlier this month in Planet Green, the natural treatment being used in this research includes tribulus terrestris, which is an herb already commonly used in alternative medicine, Maca, a root vegetable found in the Andes, and grape juice extract.

 

As the author of this article writes: If you can put natural ingredients into your body instead of chemicals to treat impotency, wouldn't you rather?  


Last week, in our Blogging 101 Webinar, I said that Members looking for subjects to write blog articles about need only scan the front page of Yahoo on a daily basis and one will find subjects galore.  This blog post is #1 in a series of examples of that opportunity.  I call this "writing about a topical event or subject".  Any CAM Practitioner could have written on this subject.  And in my view, an Herbalist or a Hormone expert could have done an amazing job commenting on this real news story.  

TIP:  Looking for a subject to write about?  Look at the online world or any magazine or trade publication you get.  You are an expert and people want to know what you think!  Your altMD Blog is a great way for you to share your thoughts AND Expert Opinion!

 

Thursday, March 26, 2009

Welcome!

How’s business?

Blogging 101

  • Why Blogging Matters
  • How Your Blog Attracts New Customers
  • Effective Blog Post Topics
  • Step-by-Step Walkthrough to Create Your First Blog Post

Example #1:

a) Google: Oprah Alexander Technique

b) Another way to get there!

 

Effective Blog Post Topics

Anything you and your customers care about

Doesn’t always have to be health related

Include keywords when possible but don’t “stuff”

  1. Success Stories and your Sweet Spot
  2. Current Events
  3. Frequently Asked Questions

Thank you for attending this Webinar!  
Thank you for attending this Webinar!

 


200 Member Reward Points
...Coming Soon!


For more information on altMD and our tools and Webinars, connect with Joel today! 

Call me at 1-877-692-5863 x 102 

 

Or email me if you prefer... joel@altMD.com

Thursday, March 19, 2009

Step 1: Login to your Listing.

Step 2: Open your Blog.


Step 3: Click "Add a new Blog Post"


Step 4: Create a "Keyword-Rich" Headline:


Step 5: Add your Content, Pictures, Links into the "body" of your article.


Step 6: Save!

Tuesday, March 17, 2009

At altMD, we often say that we look forward to the day when there is no Western Medicine or Mainstream Medicine or Alternative Medicine – there’s just medicine.  I found an article this morning where someone says the exact same thing.  The entire article is quite relevant to all of us who look forward to that day.  Enjoy!  


 

Use of complementary and alternative treatments growing: Healthy Cleveland

 

by Brie Zeltner/Plain Dealer Reporter | Tuesday March 17, 2009, 6:00 AM | Healthy Cleveland / Alternative Paths

 

“Dr. Tanya Heyman, an OB-GYN in Beachwood, prided herself on having one of the most comprehensive preventive women's health practices in the area in the late 1990s.

 

She practiced what she preached to her patients -- good nutrition, annual exams and screenings, and exercise.

 

So, when she was diagnosed with breast cancer in 2001, Heyman felt confused and somewhat betrayed by Western medicine.

 

During the next few years of chemotherapy and three surgeries, Heyman began incorporating what many of us would think of as "alternative" therapies into her treatment -- things like yoga, reiki and massage.

 

She also completely overhauled her diet and started taking vitamin and herbal supplements.

 

Heyman's experience is familiar to many of us -- one in four adults and about one in eight children use some form of complementary or alternative medicine, or CAM, according to a recent survey by the National Institutes of Health's National Center for Complementary and Alternative Medicine.

 

When the survey included those of us who use prayer for health reasons -- for our own health or for others -- the use of CAM jumped to 62 percent.

 

The popularity of CAM treatments has been growing since the earliest large scale studies of its use in 1990, when a study in the Journal of the American Medical Association found that its use was strongest among women, the middle aged and those who live in Western states.

 

Dr. Tanya Edwards, director of the Cleveland Clinic's Center for Integrative Medicine, for the past 10 years has been studying ways to bring the most scientifically sound of these treatments into patient care..

 

The going has been slow here in Cleveland and across the country.

 

"Cleveland is very conservative" and behind the curve in terms of making CAM treatments available to patients, Edwards said. "Within the [hospital system], we are more conservative than other centers that are not part of the [hospital system]."

 

Her hope is that as scientific evidence for CAM becomes available, treatments will be incorporated seamlessly into the practice of Western medicine and "then it's all just medicine."

 

Outside the hospital or outpatient setting, there is a bewildering array of CAM treatments available -- some useful and some just downright odd.

 

As former head of the local nonprofit Mind Body Spirit Connection, Donna Nowak kept track of a huge network of local practitioners and offering education and annual meetings since 2001. She is the executive director of the Beachwood-based American Holistic Medical Association, a nationwide group of health-care providers who believe in integrated medical care.

 

From where Nowak sits, Northeast Ohio is a better place than most if you're looking for alternative health practitioners. There are a lot of them here, she says, and they form a pretty close knit community.

 

"I would say 10 years ago, it was very difficult for the public to find what they were looking for," she said. "Now, because so many people have experienced it and had good results, you have a strong peer to peer referral network."

 

Unfortunately, though, if you decide you want to make use of a CAM treatment, you're still pretty much on your own. Doctors like Edwards and Heyman, who offer CAM treatments and can coordinate your care for you, are in the minority. While they both hope and expect to see a change as more doctors learn about treatments such as acupuncture and deep breathing, it's best not to hold your breath.

 

If you are heading out into the world of holistic health, be prepared to be your own advocate, keep your own records and report back to your doctor. Edwards and Nowak offer this advice:

 

Research. For information on many CAM treatments, start with NIH's National Center for Complementary and Alternative Medicine or the University of Medicine and Dentistry of New Jersey's Institute for Complementary and Alternative Medicine.

 

Always tell your physician what you're trying, and steer clear of anyone in the alternative health world who asks you to stay mum about their treatments.

 

Ask for and expect a rate for services up front.

 

Avoid anyone with an obvious conflict of interest, for example, someone who says "this is the cure for you, but you can only buy the herb, vitamin, treatment, etc., from me."

 

Expect a significant time, and potentially monetary, investment.”

 


Use of complementary and alternative treatments growing: Healthy Cleveland

by Brie Zeltner/Plain Dealer Reporter | Tuesday March 17, 2009, 6:00 AM | Healthy Cleveland / Alternative Paths

 

 

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