Tuesday, August 26, 2008
I am a huge fan of using - where appropriate – “before” and “after” shots in healthcare marketing. Nothing tells a story like a picture worth a thousand words.
When reviewing a new VIP Member’s Community Website on altMD yesterday, the before and after were striking.
BEFORE: http://www.altmd.com/specialists/Chopra-Center-At-Memorial-Hlth
AFTER: http://www.altmd.com/specialists/Chopra-Center
In the “before” all Dr. Chopra and Team had was a standard non-optimized listing. In fact, this Center has recently closed and the listing will soon be deleted.
In the “after” – the new Chopra Center site leverages all of altMD’s great tools and functionality to assist them in attracting Wellness Professionals to their great Courses and Certifications.
The Chopra Center is also in our ProCenter advertising in a B2B way, directly to altMD Members looking for Continuing Education and adding services and modalities to their businesses.
While it is humbling to have Dr. Chopra’s photo so close to mine, it is also heart-warming to see him on our site. When I was a Pharma Sales rep living on the North Shore of Massachusetts right out of College, a million years ago –
I had a “territory” that included over 400 doctors. When it came time for me to choose a physician for me and my young family, I thought about all my customers – all 400+ docs that I saw every 8 weeks – and there was one M.D. who really stood out as someone very competent and special. You guessed it. Deepak Chopra. And he became my family doctor all those years ago. When I met him he had a private practice in Melrose MA and was Chief of Staff at the New England Memorial Hospital in Stoneham, MA – next town over.
Back then I never dreamed of anything but typical Western Medicine being in my future. With Dr. Chopra’s amazing work as an inspiration for so many people across the globe, I could not be more pleased that our paths intersect once again. Before and After.