Friday, August 29, 2008
What is Marketing 101?
A fellow blogger on altMD, Peter Behel – a ‘Biofeedback & Nervous System Wellness’ Specialist from California, asked that timely and relevant question today via email that we will answer right here… in a moment.
Peter is what I call a “3rd Generation” altMD Member. Peter came forward last month on the 19th. He found altMD online and asked to join; we launched his site the following day. Four days later, he introduced a colleague, Katherine Kirk – who is a 'Psychotherapist" from Santa Rosa. She emailed us and we welcomed Katherine with open arms; and launched her site the following day. Earlier this week, Katherine introduced Michiko Spring to altMD, and she sent an email. We've scheduled her “Getting Started” meeting on September 4th, right after the Labor Day holiday. Michiko is an ‘Art Therapist’ who works in Sonoma County; and her site will launch on September 5th, the following day. That’s why Peter is “3rd Generation.” He found us, he liked us, and without any prodding by altMD, he helped his colleagues and helped build us. Where there was 1 there are now 3. For now – No pressure, Michiko!! – Peter is "3rd Generation” altMD.
Today Peter asked via email about what I consider Marketing 101?
While Peter is an amazing scientist and biofeedback specialist – like many of our Members, he has no formal training in classical marketing. Another altMD Member said it well, I think. In his “Getting Started” meeting earlier this year, Justin Mandel said to us... “All I had was one marketing course in school. At the end of the term, all I got out of it was one bad home-made brochure!”
Just like the 150+ modalities that we promote, altMD’s primary modalities – technology and marketing – are based on systematic rules and step-wise and predictable approaches, both as art and science. Online Marketing 101 to altMD is like the nervous system is to Peter. Luckily we do not have to be experts in biofeedback to understand and respect Peter and his craft. Nor does Peter need to be an expert in marketing or technology to be a great specialist. As a Member, he has asked us to support him with our marketing and technology skill-set and tools. So he can focus on his patients and his business. And altMD will provide these services – totally free – for generations to come.
Our pledge to Peter and all our Members is this... As you stay connected and engaged, you will find that altMD addresses and deals with all the everyday marketing challenges you face. We will deliver the guidance and practical solutions you need to both understand and conquer them. That is our pledge.
For 3rd, 4th, and many more altMD Member-generations to come!