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Joel Fellman, Hands-On Marketing Coach

Southwest Florida Area Naples, FL 34105 phone: (877) 692-5863
Thursday, March 12, 2009

Hats off to Kelly Robbins in her latest e-newsletter with her Feature Article - reprinted with permission, below.  If you have not yet signed up for her free The Healthcare Marketing Connection e-newsletter, do it today!

 


How Does Your Brand Effect Your Practice?

 

 

Your Image effects what people say about your practice and the type of clients you attract

 

What does "image" or "brand" mean to you? My first thought is a big company, such as coca-cola, spending millions of dollars to create a "feeling" - something I would never recommend a small business owner do. As a small business owner myself I know I am going to spend my marketing on dollars on activities that produce results, not feelings.

 

A new grocery store opened up by my house, Sprouts. They call themselves a farmers market (I'm told it's very similar to Sunflower owned by Whole Foods).

 

The store feeeeeeels fresh and natural. It feeeeels organic and healthy. And, to make things even better, all of the produce is about half the price of our local Kroger store - a huge plus! My husband and I enjoy going to Sprouts together every weekend and purchase fruits and vegetables for our family.

 

This weekend I was expressing my joy and love of Sprouts to my husband and telling him how the produce department at Kroger's feels empty now. I wondered aloud why Kroger - who is so much bigger - pays so much more for their produce.

 

My husband gave me an incredulous "duh" look.

 

He went on to inform me that Kroger probably does get their produce for less, but charges more because they can. As a marketer I obviously should have known that. As I thought more about it I realized that Sprouts is in fact small, it's hard to maneuver the aisles, the store is always packed, the parking sucks, and they actually carry many of the same brands Kroger's does. The produce is not organic or natural. It is not locally grown. In general I'd say the produce is smaller in size and not as "good looking" as the Kroger produce. It "feels" organic and healthy, but it's the same and I feel great shopping there.

 

Let's take a look at what Sprouts is doing right - besides being the new guy on the block.

 

They are new and different

Specialize. A "farmers market" has a much different feel than "grocery store"

Less expensive - can't beat that one. In fact it's about ½ the price.

Perceived quality. 

Feels fun. There are free gourmet coffee samples for everyone. Barrels of fresh nuts. Employees are helpful and cheerful.          

Being the new guy is not enough for me to make me add yet another stop in my quest for healthy and affordable food for my family. I already shop at Costco and Kroger's - which is enough for me. 

 

Less expensive is a huge one, but Wal-Mart produce is less expensive and I don't buy fresh foods there.

 

How can this information on branding help your healthcare business?

 

Without spending thousands of dollars a month on branding and image advertising, simply take a look at how your office feeeels. Does it feeeel different and special? What experience do your patients have when they visit you?

 

I recently changed chiropractors. As I sat in the waiting room I noticed they did ongoing classes throughout the month. Unlike my last chiropractor that had healthy eating and exercising classes (which are fine), this chiropractor has classes on "why you shouldn't get flu shots for your family" and "A body detox session" where patients detoxed together and shared experiences on a blog.

 

This was different than what I had experienced before and just by the tone of their workshops I know a lot about what they stand for and whether I fit in or not with their beliefs. They believe in something, something that's different, and aren't afraid to speak out about it.

 

This chiropractor does the same adjustments as my last one, takes my same insurance, and is just as conveniently located. However....the feeeeel of the practice is different. Their brand is different. I like them and am going to continue to go to learn more.

 

And you know what? I grabbed a flyer when we were in Sprouts this weekend. Guess who's giving a talk there? You guessed it - my new chiropractor!

 

What small things can you do to create a brand for your practice? You don't have to be a multi-million dollar mega corporation and spend thousands of dollars to create a brand that works for you.

 

Kelly

(c) 2009, A Marketing Connection 

Wednesday, March 04, 2009
Welcome Aboard NANP!  We are pleased you are here at altMD!

The National Association of Nutrition Professionals (NANP) is the premier U.S. organization recognized for knowledge and expertise in the realm of holistic nutrition. The mission of NANP is to unify and strengthen the nutrition profession and protect the consumer's right to choose his or her own health care provider.  NANP members work in a variety of consulting, educational, and professional leadership roles and are well-positioned to help improve the nutrition and overall health of individuals, families and communities throughout America.

For more information on NANP - click the following link now: National Association of Nutrition Professionals

To learn more about how your school, organization or association can benefit from altMD's resources and expertise, email me today at: joel@altMD.com or call 877.692.5863 x 102. Our mission is to help and support you.



Wednesday, February 25, 2009

Google Alerts are FREE emails automatically sent to you when there are new Google results for a specific search term that you select.  (Examples: "Massage Therapy" or "Cancer" or "Holistic Health" or "Yoga" or "Herbal Medicine" or "Back Pain" - etc...).

 

You can get email alerts on “results” from a variety of sources or just pick one – from News, the Web, Blogs, Video and Groups.  They even offer a 'Comprehensive' alert which is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

 

At right... is how it would look if I wanted just the News about Acupuncture delivered every day...


How frequently can you receive alerts?  Once-a-day or once-a-week or as-it-happens.  Up to you.

 

For more info, go to the Google Alerts home page and learn more or sign-up.  It’s free and you should be tracking the Keywords in your specialty!

 

Want more info on Google Alerts or another marketing topic?  Let’s connect and I would be pleased to discuss.  Have a GREAT day!!

 

Joel

Tuesday, February 17, 2009

I thought I would pass along a link to www.practiceadvertisingguides.com – a new Product from altMD Member Justin Mandel.

 

I absolutely agree with Justin’s premise that if you are NOT a marketing expert, you should definitely find some help to promote your Holistic Health Business.

 

The value of the Guides seems pretty good for the cost and they are offering both a half-price offer and a "No Nonsense, 90 Day 100% Money Back Guarantee."

 

I would check it out at: www.practiceadvertisingguides.com

 

Congrats to Justin for launching this new product!

Saturday, February 14, 2009

Kisses unleash chemicals that ease stress levels.

 

CHICAGO – "Chemistry look what you've done to me," Donna Summer crooned in Science of Love, and so, it seems, she was right. Just in time for Valentine's Day, a panel of scientists examined the mystery of what happens when hearts throb and lips lock. Kissing, it turns out, unleashes chemicals that ease stress hormones in both sexes and encourage bonding in men, though not so much in women.

 

Chemicals in the saliva may be a way to assess a mate, Wendy Hill, dean of the faculty and a professor of neuroscience at Lafayette College, told a meeting of the American Association for the Advancement of Science on Friday.

 

In an experiment, Hill explained, pairs of heterosexual college students who kissed for 15 minutes while listening to music experienced significant changes in their levels of the chemicals oxytocin, which affects pair bonding, and cortisol, which is associated with stress. Their blood and saliva levels of the chemicals were compared before and after the kiss.

 

Both men and women had a decline in cortisol after smooching, an indication their stress levels declined.

 

For men, oxytocin levels increased, indicating more interest in bonding, while oxytocin levels went down in women. "This was a surprise," Hill said.

 

In a test group that merely held hands, chemical changes were similar, but much less pronounced, she said.

 

The experiment was conducted in a student health center, Hill noted. She plans a repeat "in a more romantic setting."

 

Hill spoke at the session on the Science of Kissing, along with Helen Fisher of Rutgers University and Donald Lateiner of Ohio Wesleyan University.

 

Fisher noted that more than 90 percent of human societies practice kissing, which she believes has three components — the sex drive, romantic love and attachment.

 

The sex drive pushes individuals to assess a variety of partners, then romantic love causes them to focus on an individual, she said. Attachment then allows them to tolerate this person long enough to raise a child.

 

Men tend to think of kissing as a prelude to copulation, Fisher said. She noted that men prefer "sloppy" kisses, in which chemicals including testosterone can be passed on to the women in saliva. Testosterone increases the sex drive in both males and females.

 

"When you kiss an enormous part of your brain becomes active," she added. Romantic love can last a long time, "if you kiss the right person."

 

Lateiner, a classical scholar, observed that kissing appears infrequently in Greek and Roman art, but was widely practiced, despite the spread of skin disease at that time by facial kissing. And there was a potential for social faux pas by kissing the wrong person at the wrong time.

 

Overall, the science of kissing — philematology — is under-researcherd, Hill concluded.

HAPPY VALENTINE'S DAY!!!

Friday, February 13, 2009

An interesting article published online in an Autism Forum led me to read that in December of 2008, the American Academy of Pediatrics published a clinical report stating that CAM cannot be ignored any longer by pediatricians.  Specifically, the report begins with this… “ the American Academy of Pediatrics recognizes the increasing use of complementary and alternative medicine in children and, as a result, the need to provide information and support for pediatricians…”.

 

The report says "pediatricians and other clinicians who care for children have the responsibility to advise and counsel patients and families about relevant, safe, effective and age-appropriate health services and therapies, regardless of whether they are considered mainstream or CAM."

 

Want to read the entire Clinical Report?  Click Here >>

Tuesday, February 10, 2009

I am always pleased when I see mainstream medicine embracing CAM.  I just read that “Elite centers like the Mayo Clinic, Duke University Medical Center and the University of California, San Francisco now offer acupuncture, massage and other CAM services. Some 36 U.S. teaching hospitals are pushing to blend CAM with traditional care. A survey by the American Hospital Association found that 27 percent offered CAM in 2005, up from 8 percent in 1998.”  I am sure that newer data would be even more powerful regarding the growth and success of Integrative care.

 

This morning, I wanted to check out what I had just read so I visited the Mayo Clinic website and saw an entire section of their site dedicated to the subject.  They even have a book entitled, Mayo Clinic Book of Alternative Medicine - The new approach to using the best of natural therapies and conventional medicine.

 

What is the situation at teaching hospitals in your community?  I would love to hear from altMD Members about progress or lack thereof in their community.  Write to me at joel@altMD.com ...Thanks!

 

 

Friday, February 06, 2009

We have always promoted the value of blogging to altMD Members.  Here is another study showing the value of blogging…

 

According to MerchantCircle, an online network of 685,000 small business owners, the number of sites in the network with blogs nearly tripled to 15,676 over the last year.

 

Research by MerchantCircle also shows that a blog increases traffic to members sites by 30% on average.

 

"Merchants are beginning to recognize the value of a business blog, which people within the Internet community have known for a long time." says Darren Waddell, MerchantCircle's vice-president of marketing, in a statement. A recent survey of marketing executives and business owners by HubSpot found blogging to be companies' most useful social media tool.

As we always say at altMD, start blogging. Why?  The more you blog, the better your results will be!  Not only your results in altMD but in Google, YAHOO, MSN, AOL and the other leading search engines. 

 

Blogging Tips:

1.       Blog about what you know – what your “sweet spot” is.

2.       Blog about subjects that you feel will resonate with your target audience.

3.       Blog about timely information or events.

 

Want to see what your colleagues are blogging about on altMD?  Click here!

 

Please let me know if you want me to review your first blog article or help you come up with ideas for your articles.  My pleasure to help you! Email me today at joel@altMD.com

 

Best wishes on your blogging!!  

 

Thursday, February 05, 2009

Author, Personal Coach and Motivational Speaker Roslyn Franken has gotten a lot of media exposure over the years, especially in her native Canada.  Well – this morning I was so pleased to see “Overcome Post-Holiday Weight-Gain Blues” on MSNBC.  Click To Read Entire Article.

 

Take a few moments to also check out Roslyn’s Media Room on her website where you will learn more about Roslyn Franken and her book, "The A List: 9 Guiding Principles for Healthy Eating and Positive Living".   Check out her Media Releases and About the Author page as well as a sampling of newspaper and magazine articles, television and radio interviews featuring Roslyn Franken and The A List: 9 Guiding Principles for Healthy Eating and Positive Living.

 

Congrats to Roslyn!  

Monday, February 02, 2009

BY JULIE DEARDORFF

 

For years, Dr. Ali Keshavarzian ignored "alternative" therapies because his Western-trained brain wanted more evidence that they actually worked.


But Keshavarzian also knew conventional medicine often needed some assistance. And when he learned his patients were seeking out natural products, acupuncture, meditation and massage, he took a deep breath and dived in.


Ten years later, Keshavarzian straddles both worlds, using Western treatments along with a variety of alternative approaches, a combination known as complementary and alternative medicine, or CAM. "CAM is looking at a patient as a human being, rather than a disease," said Keshavarzian, a gastroenterologist at Rush University Medical Center. "Instead of treating 'ulcerative colitis,' I treat 'Mr. Jones."'


The future success of the holistic CAM movement in the U.S. hinges on the very people who once viewed alternative medicine with cold skepticism: mainstream, conventionally trained doctors. Though many, such as Keshavarzian, still believe medical treatments should be backed by rigorous scientific data, they will not rule out adding into the treatment mix mind-body therapies that have been used for centuries in other cultures. Keshavarzian, for example, might suggest relaxation techniques when he thinks stress is a factor, acupuncture for pain or probiotics for acute diarrhea.


"The public has been on board for some time," said physician Andrew Weil, founder of the University of Arizona's School of Integrative Medicine, which has trained more than 350 physician fellows. "The professionals are harder to win over."

Five chronic conditions -- mood disorders, diabetes, heart disease, asthma and high blood pressure -- account for more than half of all U.S. health expenditures, according to the Institute of Medicine, part of the National Academy of Sciences, which advises the federal government on health issues. But these are the disorders that conventional medicine struggles to treat, according to the institute.


"Studies show that $2.5 trillion is being spent in a system that is not improving the overall health of our citizens," according to the institute. "Incidents of chronic disease are on a sharp rise and by 2023 will cost our nation $4.3 trillion."


Proponents say CAM, which is also called "integrative medicine," is a cost-effective solution.

Integrative treatments fall into four main categories: natural products (vitamins and supplements), energy medicine (acupuncture), manipulative practices (chiropractic work) and mind-body medicine (meditation or deep breathing).


For instance, if a patient needs bypass surgery, an integrative doctor would recommend it. But afterward, he or she might suggest fish oil, exercise or nutritional changes to aid healing.


Laura Restaino of Wheaton, Ill., tried an integrative physician, Charles Dumont, a Loyola University pediatric gastroenterologist, after prescription drugs, creams, steroids and lotions prescribed by conventional doctors failed to treat her daughter Alex's severe eczema. After receiving hand acupuncture (using pellets in place of needles) from Dumont, the condition cleared up almost instantly, Restaino said.


Alex, now 12, sees Dumont every six to eight weeks for maintenance acupuncture. "He's kind, he listens and he doesn't rush," her mom said.


Though primarily driven by patient demand, the integrative medicine movement recently has received a boost from the conservative medical establishment, including the American Academy of Pediatrics, which has a CAM task force.


An increasing number of prestigious medical schools are teaching integrative practices. Since 1999, the Consortium of Academic Health Centers for Integrative Medicine, a group that includes Duke University, Harvard and Northwestern, has grown from 8 to 43 members. With more traditional medical schools focusing on health care that addresses the mental, emotional and physical aspects of healing, the use of CAM by the nation's future physicians is expected to grow.


Meanwhile, it's getting easier for practicing physicians to find CAM training. In early December, the University of Chicago and the Mayo Clinic co-sponsored the ninth annual two-day CAM conference for medical professionals. And the 2009 Integrate Chicago Conference on Jan. 17 at Loyola is being organized by, and for, medical students interested in integrative medicine.


Nearly 40 percent of adults used integrative therapies last year, according to a new government report, most often to treat chronic back, neck and joint pain, arthritis, anxiety, high cholesterol and head or chest colds.


And 12 percent of U.S. children have used an alternative therapy.


"Early in my career I felt like we (doctors) were missing the boat because we weren't addressing underlying problems," said integrative physician Steve Devries, a preventive cardiologist at Northwestern Memorial Hospital. "We'd often tell patients after angioplasty that they 'had the heart of a teenager again.' But it was completely untrue. We'd bought them time to correct the underlying problem, but if we didn't fix that then we'd see them again and again."


Now Devries focuses on prevention; his aftercare includes addressing factors that influence heart disease, including stress and nutrition. He'll find a therapy that fits a person -- meditation, yoga, biofeedback or talk therapy -- as part of an overall treatment plan. "The modality is not as important as the awareness of a mind-body connection," he said.


One of the challenges of integrative medicine, however, is that it requires more of a doctor's time. Critics say it also has a relatively small evidence base, but that, too, is changing. Though research funding pales in comparison to pharmaceutical drug trials, the National Institutes of Health's National Center for Complementary and Alternative Medicine has been increasing its pace of granting funds for CAM research. It has funded more than 2,200 research studies since 1999.


"The difference is that 50 years ago Western medicine began to examine its practice more vigorously; the other methods have begun to do it more recently," said Keshavarzian. "You can't dismiss CAM; it's the result of 1,000 years of experience. But we can vigorously study

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